Sr. Digital Content Manager
Baubap, Mexico
Job Description
About Baubap
We are a fast-growing, Mexican fintech startup with the mission to become the bridge to people’s financial freedom through technology.
We are providing microloans to people in financial need through a fast and efficient process, always treating them with the respect and dignity they deserve.
Our long-term vision is be the most inclusive digital bank in LATAM with more than 2.5 million clients.
About your role
We are seeking an experienced Digital Content Manager to oversee the creation, publication, and management of digital content across all online channels. The Digital Content Manager will be responsible for developing a content strategy that aligns with our growth marketing goals, managing a team of digital content for performance media, and ensuring that all content is high performing, engaging, and on-brand. The ideal candidate will have a strong understanding of content marketing for apps performance, SEO, social media, paid media and analytics.
Outcomes
- Find the language market fit that Baubap need to engage users towards our core product within all the digital channels.
- Position the brand with the best practice in digital content to achieve the best possible engagement. Understand our audiences and their need to deliver a digital content that matches their needs and pain points.
- Build a long term strategy seeking to establish growth loops that capitalize the demands in Mexico around loans.
- Strengthen our creatives assets through a solid A/B testing methodology that supports our scaling ambitions in channels like Meta, Google, TikTok, Influencers and others.
Day to day
- Develop and execute a content strategy that aligns with the company's goals and target audience
- Manage a team of content creators, including writers, designers, and video producers
- Ensure all content is optimized for SEO and social media Analyze content performance and make data-driven decisions to improve engagement and conversion rates
- Collaborate with cross-functional teams, including marketing, product, and design, to ensure all content aligns with the company's brand and messaging
- Manage content distribution channels, including email, social media, and the company website Stay up-to-date with the latest trends and best practices in content marketing, SEO, and social media
Requirements
What you bring to the team
- +5 years of experience in a similar role or as Marketing Manager.
- Content creation experience
- A/B testing methodology, analytics for digital creative performance
- User research methodology (Ex: Buyer persona, empathy mapping)
- Influencer Strategy
- Digital Paid media and UX for apps understanding is valuable.
Your skills
- Product mindset. You are able to identify valuable insights from the customer interactions your team is having and transform them into actionable, product-driven solutions.
- Highly empathetic. You care deeply about the users and strive for providing them the best, memorable and humane experience possible.
- High standards. You expect your personal performance and your team’s performance to be nothing short of excellent.
- Leadership skills. You can easily identify areas for improvement in the people you are guiding, can direct them on the right path to improve their skills and build highly performing teams.
- Ownership. You are able to work without constant direction. You are the 'owner' of our own work and have the autonomy and freedom to execute it.
- Proactivity. You act without being told what to do and bring new ideas to the team. You thrive working working in a lean and agile environment with hands on approach.
- Curiosity and creativity. You’re innovative, extremely creative and constantly looking for ways to tweak and optimise the way we do things.
- Communication. You are an excellent communicator and engage with other team members to share ideas and discuss topics. You are able to give constructive feedback and lead productive discussions.
Benefits
What we can offer you
- Being part of a multinational, highly driven team of professionals.
- Flexible and remote working environment.
- High level of ownership and independence.
- 20 vacation days / year + 75% holiday bonus.
- 1 month (proportional) of Christmas bonus.
- "Vales de despensa" - 3,112 MXN / month.
- Health amp; Life insurance.
- Home office set-up budget.
- Unlimited budget for Kindle books.
- Baubap Free Loan.
- Competitive salary.