Marketing Media Lead - SSL

Marketing Media Lead - SSL
DiDi Global, Mexico

Experience
1 Year
Salary
0 - 0
Job Type
Temporary/Contract Job
Job Shift
Morning Job
Job Category
Admin
Traveling
No
Career Level
Non-Managerial
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Feb 20, 2021
Last Date
Mar 20, 2021
Location(s)
Buenos Aires, Mexico

Job Description

Didi Chuxing (DiDi) is the world’s leading mobile transportation and convenience platform. The company offers a full range of app-based transportation and life services for over 550 million users across Asia, Latin America, Australia, and Russia, including Taxi, Express, Premier, Luxe, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Automobile Solutions, Food Delivery, and Payment. Tens of millions of drivers who find flexible work opportunities on the DiDi platform provide over 10 billion passenger trips a year. DiDi is committed to collaborating with policymakers, the taxi industry, the automobile industry, and communities to solve the world’s transportation, and environmental, and employment challenges with localized smart transportation innovations by leveraging its AI capabilities. By continuously improving user experience and creating social value, DiDi strives to build a safe, inclusive, and sustainable mobile transportation and convenience ecosystem for cities of the future.DiDi uses technology to improve mobility in our world. As such, we always look for people from every background who want to support our vision, through equal opportunity and nondiscriminatory, fair and impartial treatment, completely free of prejudice related to race, nationality, religion, gender, ethnicity, age, political affiliation, sexual preference, marital status, disabilities or family responsibilities.For more information, please visit: www.didiglobal.com/news
Didi is committed to build and evolve the way it reaches its audiences. We’re looking for an expert to be our 1st integrated media lead in Spanish Speaking Latam to take us on this journey. The right leader will bring a mix of integrated media expertise, in-depth digital knowledge, measurement and analytics capabilities to the position. Someone to inspire and take our media strategies and processes to the next level. A person with broad talent around media, analytics and marketing. Overall, anyone who is hungry to build new ways of operating in the new media landscape will find this to be their perfect challenge.Your Main Responsibilities:
  • Develop the brand’s media strategy, audience definition, integrated media plans for both offline + online channels.
  • Set up our media agency pitch for the Latam region, contract, evaluation and agency relationships.
  • Optimize the media governance process inclusive of budget management, KPI monitoring, spend reporting and finding investment efficiencies/opportunities with our different media vendors.
  • Lead the attribution of measurement and marketing mix modeling as multi channel attribution models for efficient media mixes.
The Successful Candidate:
  • +10 years of experience with online and offline media.
  • +5 years at media agencies background is a must + client media experience preferred.
  • Primary focus will be Offline media, but we need someone with deep Online experience too.
  • Strong digital knowledge of Google, Facebook and other digital media vendors
  • Outstanding leadership and interpersonal skills to navigate the org.
  • Experience in MEDIA REGIONAL Head/Director/Business Manager positions in Latam is a MUST.
Reconozco que previo a enviar esta solicitud, he leído y aceptado el Aviso de Privacidad para Candidatos el cual se encuentra disponible en https://mexico.didiglobal.com/aviso-de-privacidad-para-candidatos/

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