VP of Marketing The VP of Marketing is one of the most senior leaders of the company and will work closely with the CEO and leadership team to drive future-oriented plans and the company vision.
The objective of this position is to lead the Marketing team in the strategy, implementation and analysis of marketing efforts across all channels, while working together with all areas of the organization, such as Sales, B2B, Content, A/V, Product, Technology and more. This role will report directly to our CEO.
We are looking for someone with a strong background in digital marketing, and experience leading large marketing teams; especially with a business model that has offline conversations, as it works differently than self check out models. We generate leads that are fed into our sales operation and/or self-check out channel depending on lead interests and profiles.
Although this is a leadership role, you must feel very comfortable immersing yourself in data and navigating different digital marketing platforms such as: Facebook Ads Manager, Google Ads Manager, Facebook Business Manager, ExactTarget, Google Search Console, Google Analytics, Google Data Studio, and more.
Finally, you must have strong knowledge of the paid search and social landscape and best practices with a special focus on new technologies, inventory opportunities, and partners. Potentially also manage offline channels such as TV and radio on a performance basis.
We are on a mission to empower the global Spanish-speaking community for economic and personal advancement, so failure is not an option! We want an extremely passionate person to help our team succeed on that goal.
Specifically, you will be expected to:
Build strong relationships with senior-level counterparts and manage day to day relationships including strategic oversight and overall problem solving/troubleshooting related with marketing efforts.
Recruiting and developing your team so that you are always surrounded by A-players that are aiming for the stars. Managing Marketing team’s OKRs and achieving goals!
Work closely with our BI team to develop analytical frameworks to maximize ROI of our marketing budget. In other words, identifying and targeting customers with the highest possible lifetime values and the lowest possible CACs.
Together with our VP of Revenue Operations, create lead volume goals/objectives by channel and school, and lead the implementation of strategies and tactics to achieve those goals.
Experiment with disruptive marketing strategies that leverage the company’s deep content library, content production capabilities and student community to scale our organic marketing efforts.
Potentially negotiate and manage relationships with offline media companies to work on a performance basis.
Work closely with our product team to generate insights based on data analysis, research and A/B tests along our entire funnel.
Manage Marketing team’s OKRs and achieving goals!
Requirements
10+ years of marketing experience.
5+ years managing teams of at least 10 people.
5+ years managing campaigns on Google Adwords and Facebook Ads Manager.
Experience presenting strategies and results to the executive team.
Google Analytics expert.
Marketing, Engineering and/or Data-focused academic background. MBA highly preferred.
Experience with offline marketing (TV/Radio).
Experience working with email marketing CRM (preferible Exact Target).
Must be proficient in Spanish.
Soft Skills
Leadership gt; you recognize your success as a leader as you empower your team
Creativity and innovation gt; Lots of things you want to experiment with in your head
Proactivity gt; You are always ahead of the game
Analytical and strategic capacity gt; The numbers do not lie, and you tell us what they say
Ability to get organized gt; You prioritize ruthlessly
Communication skills gt; Don’t take for granted that others are on your same page. If you have a doubt, ask questions and find out