Doctoralia is part of the DocPlanner Group, currently serves 20 million patients and processes 500,000 bookings every month. It lists more than 2 million healthcare professionals with a total of 2 million patient reviews on its websites in 18 countries. The company was founded in 2012 in Poland and now boasts a team of 470 based across offices in Warsaw, Barcelona, Istanbul, Rome, Mexico City and Curitiba. We are building our MEXICO DREAM TEAM with warriors, unicorns and heroes (all magic creatures are welcome!) because we have fantastic goals and adventures to reach! So, if you know that you have Super Powers, what are you waiting for??? We need a performance marketing specialist for the Marketing family, working hard in order to exponentiate the impact of our campaigns, segmenting and qualifying leads, through a solid paid Digital Marketing strategy. You will be responsible for:
- Collaborate bringing new doctors and clinics for our market in México
- Setting up and optimizing digital acquisition campaigns
- Spread the message of Doctoralia through social media and digital channels
- Follow up on Marketing and Acquisition KPI’s.
- Implement and optimize successful online marketing campaigns
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Collaborate with multidisciplinary teams to ensure brand consistency
- Propose and execute data-driven new initiatives and A/B experiments
Requirements
- Bachelor degree in Business, Marketing, Digital Media or related
- At least 2 years of experience setting up and optimizing digital acquisition campaigns
- Comfortable in a fast-paced environment, start-up mindset.
- Hands-on experience with web analytics and A/B testing tools
- Consider yourself analytical, with a growth marketing mindset and results-oriented
- Have experience setting-up and optimizing campaigns across multiple channels applying best practices for each acquisition channel
- Fast learner amp; curious mindset - embraces change
- Have lots of ideas on how to acquire thousands of doctors and clinics for Doctoralia
- Experience with Facebook Ads, Google Ads, LinkedIn Ads (must have)
- Excel intermediate level
- English intermediate level, so you can collaborate with people handling same positions in Brazil, Poland, Spain, Italy, Chile, Turkey
- Experience with CRM and Marketing automation (nice to have)
- Experience with data management and automation software (nice to have)
Then this opportunity may be for you.
YOU WILL:
- Impact the revenue growth through an effective marketing strategy and excellent, hands-on execution.
- Manage and optimize our acquisition processes and our digital strategy.
- Continuously improve the marketing campaigns to feed the pipeline.
- Propose new channels, campaigns and methods to reach our doctors and clinic base
- Budget allocation between channels
Benefits
- Competitive Salary
- Stock Options Plan
- Pantry vouchers
- Health Insurance
- 22 free paid days
- Excellent environment and professional development