PR Sr. Account Executive

PR Sr. Account Executive
BCW Latin America , Mexico

1 Year
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Bachelor's Degree
Total Vacancies
1 Job
Posted on
Jul 20, 2021
Last Date
Oct 20, 2021

Job Description

We are looking for an experienced Senior account executive to manage our account portfolio and supervise our account executives team. For this role, strong communication skills and a customer service attitude are essential. As a Senior account executive, you should also be results-driven and help us achieve our business goals. Ultimately, you should be able to achieve sales and profitability objectives by effectively managing new and existing accounts.


  • Development of communication plans (PESO Media)
  • Consulting and implementation of initiatives to improve the corporate reputation of the IMCC, and its brands.
  • Complete development of 360 corporate and brand communication plans for external audiences.



Tactics and actions.

Audience Mapping

Message Platform

Communication and content documents

Main content generator (letters, press releases, digital texts, data sheets, corporate biography, newsletter, positions, spokesperson documents, Qamp;A interviews, script for audiovisual content, etc.)

Crisis management and development of positions on sensitive issues.




Monitoring of short, medium and long term metrics.

Collaboration with client teams and departments, in the process of creating relationships with external audiences, and aligning work processes with other teams.

Daily supervision of work and projects to guarantee quality and their contribution to the communication strategy.

Continuous update on industry and customer-related topics, as well as communication trends and best practices.

Media intelligences:

Relationship with KOL and media

Media Relations and Attention Plan

Customer service:

Weekly meetings and monitoring of the execution

Efficiency tracking and local coverage

Toolkits and materials for local implementation of national plans

Participation in weekly meetings and presentations with leadership teams

Integration of digital strategy and tactics in 360 communication plans.

Operational supervision of Guidelines, Suppliers, Intelligence and media monitoring, communication deliverables.


  • Proven work experience as a Senior account executive
  • Excellent communication and team management skills
  • Strong analytical and negotiation skills
  • Business acumen with a problem-solving attitude

Job Specification

BCW Latin America

Information Technology and Services - Buenos Aires, Colombia