Creative, resourceful and dedicated marketer with excellent analytical skills, attention to detail and a demonstrated commitment to providing great customer service. By using my skills to further the mission of a company, I'm able to effectively self-manage during independent projects, as well as collaborate as part of a productive team. Finally, I have a great experience in multicultural environments and am capable to solve problems in companies from different industries.Resourceful and dedicated marketer with excellent analytical skills, attention to detail and a demonstrated commitment to providing great customer service. By using my skills to further the mission of a company, I'm able to effectively self-manage during independent projects, as well as collaborate as part of a productive team. Finally, I have a great experience in multicultural environments and am capable to solve problems in companies from different industries.
Contributed in the research of FAQ's and behaviors of online users. Developed attractive, multi-purposed and well-positioned content for platforms such as Google in an organic manner. Practiced basic concepts regarding SEO OnPage (KW Density, legibility, etc.) Scouted and created a contact list for future customer
I hold a Bachelor's degree in Marketing from Instituto Tecnologico de Estudios Superiores de Monterrey Mexico City. My educational background exposed me to various topics such as market analysis, consumer behavior, branding, and advertising. My coursework equipped me with critical thinking skills, research capabilities, and practical marketing expertise. Moreover, I honed my teamwork, communication, and leadership abilities through various projects. Overall, my degree has prepared me to be an effective marketer, capable of generating innovative solutions and delivering outcomes that align with business objectives.
I hold a Business in Sports and Entertainment Certification from Amsterdam University of Applied Sciences, completed in December 2022. This specialized certification has equipped me with a comprehensive understanding of the sports and entertainment industry, including marketing, management, sponsorship, and event planning. I have gained valuable skills that will allow me to excel in a variety of roles within these industries. Throughout my coursework, I developed a deep appreciation for the complex nature of the sector and gained hands-on experience in analyzing real-life challenges and developing creative solutions. My degree has prepared me to take on exciting career opportunities and to make a positive impact in the sports and entertainment world.
Designed commercial strategy to reposition Zest among younger generations and adapted such strategy for each of our B2Bs client´s different formats.
Designed a marketing campaign for the repositioning of Gillette´s Body Grooming category, using trends and relevant influencers for younger generations.
Designed visual strategies for on trade channels through the use of Photoshop and other creative platforms.
Planned an omnichannel strategy that benefitted different stakeholders, involving on-site and online technology. Designed the layout of an app for both clients and employees to improve their experience based on gamification and personalization concepts
Effectively and creatively solved branding problems through collaborative work and following emerging industry trends. Assisted in the creation of graphic materials for the use of the marketing department. Designed a sports themed marketing campaign to reposition Ruffles among younger generations.
Implemented qualitative and quantitative studies for the coffee machines division through the use of statistical programs such as SPSS. Identified patterns and created customer segments according to the consumption habits and preferences of users. Created business reports summarizing key insights