Mercadologist with over 10 years of experience in marketing, specializing in the area of retail, creating strategic work plans focused on product, capabilities, layouts and visual merchandising, with experience in managing staff and teams, ensuring the implementation of the company's guidelines according to established guidelines tropicalizing market behavior, management and organization of data through Box system.
•Planning of seasonal marketing guidelines
•Planning of campaign launches based on seasonal trends
•Management of layouts, planograms and definition of consumer journey.
•Product capacity review (assortment vs layouts)
•Coordination of the work team (32 people) of the cities: GDL, CAN, PDC, MTY, PUE, CDMX (east and central zones)
•Budget Management
•VM team coordination based on coverage planning
•Review of photographic reports
•Marketing supervision at POS (sharing feedback)
•Coordination of graphics/communication providers and maintenance to ensure the proper image of each space
•Conduct seasonal and campaign marketing trainings, ensuring that the team is aligned with the standards of the marketing guidelines by season/ categories.
•Assigned Route Marketing Execution
•Negotiating/networking with store managers the spaces for greater product impact
•Implementing launch product/campaign marketing
•Make photographic marketing reports
•Marketing support for special assemblies ( openings, store refits, showrooms)